Tony Khan has remained an active user of social media since becoming the president of AEW in 2019, as he often uses "X" formerly known as Twitter to promote AEW's weekly programming, advertise matches or announce breaking news. However, Khan has also used social media to react to AEW criticism and poor ratings as well as throw shade towards his biggest competitor, WWE. Speaking on "WFAN Daily," Khan explained that he thinks social media is a great tool to gain an understanding of what his audience wants or explore his other professional venture with the NFL's Jacksonville Jaguars.

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