WWE Hall of Famer Stone Cold Steve Austinis one of the most iconic names in the history of professional wrestling and his rise to superstardom is well documented. However, it appears Vince McMahon allegedly refused to promote his iconic Austin 3:16 catchphrase at first.
Vince Russo was working as a writer for WWE magazine when Stone Cold Steve Austin first said Austin 3:16 at the King of the Ring in 1996. The phrase quickly became popular among fans, leading to a surge in merchandise sales and even now, it remains incredibly popular with fans.
While speaking on The Wrestling Outlaws show on Sportskeeda, Russo shared that Vince McMahon initially showed no interest in promoting Austins catchphrase. After Austins promo, Russo rushed back to the office that Monday and put Austin 3:16 on the magazines cover.
When he presented it to McMahon, Vince McMahon asked him what Austin 3:16 meant. Russo explained that it was part of Austins promo and that it would be a big moneymaker. However, McMahons response was to reject the idea as he didnt want to promote the catchphrase.
On the other hand, a former WWE star claimed that Steve Austin cost them thousands of dollars after walking out on a match. Regardless, fans are relieved that Vince McMahon came to his senses and allowed the catchphrase to be promoted, as one cannot imagine professional wrestling without Austin 3:16.
How different do you think pro wrestling would have been without the 'Austin 3:16' catchphrase? Please share your thoughts and feedback in the comment section below.
