Throughout the late 1990s during the "Attitude Era," WWE had creative freedom to test how it could entertain its audience, specifically steering programming toward edgier, more graphic content. However, following the"Attitude Era," WWE was left to rely on newer talent such as John Cena, especially with The Rock heading to Hollywood and Stone Cold Steve Austin retiring due to several injuries. Once Cena ditched his "Doctor Of Thuganomics" gimmick in the mid 2000s, he quickly became the company's top babyface and in a recent interview with "Sportskeeda Wrestling," WWE Hall Of Famer JBL claimed that Cena had one of the most difficult roles to fill in wrestling history.

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