Since Lee Fitting joined WWE at the start of 2024, the company has explored new production techniques to enhance the viewing experience. One major shift has been the incorporation of more cinematic videos, exemplified by the recent segment featuring Roman Reigns and Cody Rhodes at Georgia Tech. Jeremy Borash, a key player behind the scenes and a long-time contributor to TNA Wrestlings innovative production, played a major role in that segment.
Speaking with David Shoemaker and Kazeem Famuyide on the Ringer Wrestling Show, WWE Hall of Famer Shawn Michaels opened up about Borashs impact within WWE, particularly on NXT and the main roster. According to Michaels, Borashs creativity has been instrumental in WWEs evolving production style.
Michaels emphasized that WWE, under Borashs influence and Fittings leadership, has made innovation a priority. When it comes to creativity, were going to try a lot of different stuff. I think that goes for NXT, Raw, and SmackDown. Not all of it may hit, but when we stumble on something fantastic, everybody is going to notice it.
The WWE Hall of Famer praised Borashs contributions to WWEs evolving production and noted that the company is embracing a bold, innovative approach to how they present their product. WWEs willingness to test new ideas, especially through NXT as a proving ground, is helping shape the future of its programming.
With cinematic storytelling and a creative direction focused on pushing boundaries, WWE continues to evolve, ensuring that its audience experiences fresh, captivating content that enhances the drama and spectacle of professional wrestling.
What do you think about WWE's shift toward more cinematic storytelling? Do you think it's enhancing the product? Please share your thoughts and feedback in the comment section below.
