Logan Paul, widely known for his success in entertainment and business, is now dealing with a legal challenge involving his PRIME energy drink. Lionel Messis beverage company has filed a lawsuit against PRIME, and Paul has recently responded to the situation, addressing the claims.
Following the launch of Messis sports drink, Mas+ by Mark Anthony International in June, fans of KSI and Logan Paul noticed a resemblance to PRIME Hydration and quickly labeled it a ripoff. On October 8, 2024, Mark Anthony International took legal action against PRIME, seeking a court declaration that their Mas+ design does not infringe on PRIMEs trademarks.
In the lawsuit, Mark Anthony International argues that the two products differ enough in design to prevent consumer confusion. They also contend that the unique marketing strategies by each companys influencers help to clearly separate the brands.
While speaking on his Impaulsive podcast, Logan Paul finally addressed the lawsuit filed by Mark Anthony International, the company behind Messis sports drink, Mas+. Logan expressed surprise at the legal action, noting that while PRIME hadnt officially accused Mas+ of trademark infringement, there had been informal discussions around potential overlap. He mentioned that instead of working toward a private resolution, Messis brand decided to take the matter to court.
Logan explained that fans frequently mistake Mas+ for a Latin version of PRIME, especially in Spanish-speaking regions, where people often think Messi partnered with PRIME for a localized drink.
When asked about their response plan, Logan Paul hinted that PRIME has a strategic approach in place, expecting it to capture global attention as the lawsuit unfolds. He also made sure to state that the lawsuit itself was very stupid.
This lawsuit is simply one of many that have been filed against Logan Paul as of late. Logan Paul was also hit with a lawsuit from aNASCAR driver Caesar Bacarella, who claims the brand has infringed on the trademarks of his supplement company, Alpha Prime. In addition to that,PRIME is also facing legal action from the US Olympic and Paralympic Committeeand wasalso slapped with $68 million lawsuitby Refresco, the company that supplies the PRIME energy drink. Therefore, it remains to be seen what Logan Paul has planned for Messis lawsuit.
Do you believe Logan Paul might end up winning the lawsuit against Lionel Messi? Please share your thoughts and feedback in the comment section below.
