AEW star Darby Allin criticized the term Superstar as a stupidfor professional wrestlers. He argued that it can make talent seem superior to other people, although he later clarified that statement. There was still a fair amount of backlash at the AEW original.
Former WWE CEO Vince McMahon famously insisted that WWE roster members be called Superstars, because they are more than stars. Naturally, Darby Allins statements sparked mixed opinions within the wrestling community.
Booker T has a different view on the term Superstar. He responded to Darby Allins remarks on The Hall of Fame podcast, suggesting that Allin missed the purpose behind the term. For Booker T, its a strategic part of WWEs branding, designed to attract and engage fans.
WWEs branding shifted significantly when the company transformed to a global entertainment giant. Vince McMahon implemented specific language, like WWE Universe for fans and Sports Entertainment instead of professional wrestling. Those terms are still in use to this day, along with Superstar.
Since Triple H stepped in as WWEs Chief Content Officer in 2022, some of these branded terms have resurfaced on television, but many of them remain. Previously banned words like pro wrestling and fans are now occasionally heard on WWE programming.
The evolution in WWEs banned words list reflects changes in leadership and direction. The term Superstar remains a notable part of WWEs branding strategy, symbolizing its global appeal, even as wrestling fans and talent debate its meaning and impact.
Do you believe that WWE's Superstar branding terrible is stupid? Please share your thoughts and feedback in the comment section below.
