The Undertaker remains a legend in professional wrestling, known for his old-school approach to storytelling and how WWE handles booking storylines. The WWE Hall of Famer knows the value of properly told stories and thats why he has now shared some insights into how WWE plans long-term storylines.
While speaking on theSix Feet Under podcast, The Undertaker shared insights into WWEs approach to booking long-term storylines and promos. He explained that when creating programs, WWE books backwards. The process starts with figuring out where they want to be at major events like WrestleMania and who they want to face. From there, they work backwards to design the path that leads to those matchups or scenarios.
The Deadman noted that everything is planned from the end to the beginning, making sure everything leads up to the final event. The Undertaker talked about how they also plan the promos carefully, working back to the start.
The Phenom added that when working backwards, they focus on what they want to achieve with the promo, like creating a big moment or tagline to grab the audiences attention. The goal is to keep the audience interested, even through commercials or until the next weeks show.
WWEs secret to success lies in its focus on long-term storytelling, which keeps fans engaged week after week as they build toward a major Premium Live Event. Therefore, The Undertaker sharing such insights into this booking strategy is an eye-opening moment for many fans.
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