WWE is upping its game with a bold new experiment for tonights live broadcast of Monday Night Raw in Everett, Washington. Fans attending the show are being asked to download a brand-new WWE Lightshow app designed to transform the live audience into part of the spectacle.
Heres how it works: Fans are encouraged to grab the WWE Lightshow app from the Apple or Google Play store before the show starts. When prompted by legendary ring announcer Lilian Garcia, attendees will be instructed to hold up their phones, creating a synchronized, multicolored light display across the arena.
While details on the exact effect are under wraps, WWE seems confident this fresh approach will amplify the live experience and bring an entirely new layer to their presentation. The app could mark a turning point for interactive fan engagement in sports entertainment.
This isnt the first time WWE has dabbled in innovative tech for live events. In the past, the company tested radios allowing fans to hear commentary in real-time during house shows. While that idea didnt stick, its clear WWE is still pushing the envelope when it comes to engaging the audience beyond the ring.
If tonights light show is a hit, it could pave the way for similar experiments at future events. Fans will just have to wait and see how it plays out when the lights go down in Everett.
What do you think about WWEs new Lightshow app? Would you use it at a live event? Share your thoughts and feedback in the comments below!