Earlier this year, WWE began a campaign featuring QR codes and glitch effects that teased the impending arrival of The Wyatt Sicks. It featured all kinds of puzzles and riddles for fans to solve and now Rob Fee has revealed how it all came together.
While speaking onDead Meat Presents, Rob Fee explained how the QR codes for the Wyatt Sicks came together, showing just how much freedom and creativity the team had. Hunter trusted him and Bo Dallas to take the lead and gave them the go-ahead to try out wild ideas. Most of the footage was shot at a haunted house attraction called Sir Henrys Haunted Trail in Plant City, Florida.
Operating on a tight budget, they sought a location that felt natural rather than overly polished or corporate. Jeremy Borash suggested Sir Henrys Haunted Trail, which featured rooms constructed from old, creepy items, giving the space a distinct and unsettling atmosphere. Walking through it felt like stepping into a hundred different sets at once. About 90% of the QR code footage was captured in just one night there.
Fee noted that the whole team was excited to try new ideas. For example, Rob suggested doing a Twitch stream where he wrote letters with hidden codes and coordinates, and the editors immediately got on board. They had full creative freedom and didnt have to follow strict rules, which let them focus on making the content as creepy and unpredictable as possible.
Triple H wasnt too involved in the details but supported their ideas. Rob would update him on things like hidden codes in websites, and Triple H would simply encourage them to keep going.
Rob Fee further added that the team wanted the project to feel personal for fans. When someone solved a clue, they added that persons Twitter username into the story, making it more interactive and special. This approach made the project feel unique and engaging rather than just another big, generic production.
The QR campaign for the Wyatt Sicks was a big success, and the group is still one of the best parts of WWE shows. Right now, they are feuding with The Final Testament, keeping fans excited. Many are wondering if WWE will use QR codes again in the future since fans really enjoyed the interactive campaign and would love to see it return.
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What do you think of WWEs creative direction for the Wyatt Sicks' QR code campaign? Please share your thoughts and feedback in the comment section below.
