TNA Wrestling began its rebirth in 2024, undergoing several significant changes to revitalize the brand. TNAs future is bright after they were able to secure a multi-year deal with Sportsnet and it appears the network is heavily promoting TNAs arrival on the network during WWE shows.
According to PWInsider, during last weeks Raw and Fridays SmackDown, Sportsnet heavily promoted itself as the new home of TNA Wrestling. Ads for TNA aired during several commercial breaks, showing that Sportsnet is using WWE programming to help build excitement for TNAs debut on the network after WWE leaves the network.
Starting Thursday, January 2, Impact Wrestling will air exclusively on Sportsnet 360 from 810 p.m. ET. This is a big milestone for the promotion, giving them a chance to expand their reach in Canada and attract more viewers to their product.
This deal comes asSportsnets decade-long partnership with WWE comes to an end next year. This is because on January 6, WWE programming, including Raw, NXT, Friday Night SmackDown, and premium live events, will officially move to Netflix in Canada. Raw will be the first show to air on the platform, marking the beginning of this new partnership.
Sportsnet is going all out to introduce TNA Wrestling to its audience, making this a key moment for the promotion. Fans can expect exciting developments as TNA heads into 2025, so well have to wait and see how beneficial TNAs deal with Sportsnet will be in the end.
Are you excited about TNA Wrestlings new partnership with Sportsnet and the promotions resurgence? How do you feel about Sportsnets use of WWE programming to promote TNA? Please share your thoughts and feedback in the comments section below.
