Logan Paul and KSI are putting their Prime Hydration empire to work for a major causehelping those affected by the devastating wildfires in California.
The social media titans turned business moguls have pledged a staggering $6.25 million in donations, ensuring thousands of firefighters, shelters, and food banks have access to clean water and essential supplies.
According to a spokesperson for Prime, the company has already distributed 1.7 million bottles of their hydration drinkvalued at nearly $5 millionto first responders, evacuees, and over 700 food banks in Los Angeles County. On top of that, another $1.5 million worth of donations is set to be delivered by the end of the week.
But its not just Paul and KSI stepping up. A-list celebrities like Tyler Sebago, Bella Thorne, and Benny Blanco have jumped in to help distribute supplies across hard-hit areas of Los Angeles County. Sebago, who has been hands-on in the relief effort, spoke about why its important to take action.
Its really up to all of us to be a net positive and leave our communities better than we found them, he shared.
The Los Angeles Fire Department (LAFD) has also acknowledged Primes massive contribution, taking to social media to thank Paul, KSI, and their army of volunteers for their efforts in supporting those battling the wildfires firsthand.
With millions in aid already on the ground and more on the way, Prime Hydration is proving that influencer brands can do more than just sell drinksthey can make a real impact.
What do you think about Logan Paul and KSIs efforts in the wildfire relief? Should more brands step up like this? Drop your thoughts in the comments!
