With the creation of TGL, the leaders of the PGA Tour were not sure if this project could be fruitful, but the TV ratings after the first two editions showed that this competition arouses the interest of golf fans. The TGL league is a completely different story from what we saw on the golf scene, with technological innovations as a means to attract the audience, especially the younger ones.
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Tiger Woods and Rory McIlroy are the main figures in this story, given their popularity in the world of this sport. According to media data, TGL debuted with more than 900,000 viewers for the first show, and there was a slight increase in viewership in the second week (1,000,000). Nevertheless, analysts admit that a bigger increase was expected, given that Tiger performed in the second week.
What may worry TGL creators is that viewership dropped by 30% during the third week, where we watched the match between Atlanta Drive and New York Golf Club (682,000 viewers). What is interesting is that the average age of viewers was 14 years younger than the average age of PGA Tour viewers.
Looking at that aspect, it can be said that the creators succeeded in what they set out to do: Attract the younger population.
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Tiger Woods vs Rory McIlroy: What can we expect?
The next match will be the one between Woods' and Rory's team, with many expectingthis match will break records.We will have two top golfers on both sides, and also the creators of this league.
However, what will happen on nights when Tiger and Rory are not the main actors? It seems that viewership could experience a huge drop, and the creators of this league are thinking what they can do about it.
TGL will have 12 more shows, followed by two semi-final matches and a double final at the end of March this year. It is still early to make predictions about this project, considering that some have yet to hear about this league that wants to change the image of golf.
