LIV Golf does not just want to stop at signing a contract with FOX Sports. Their ambitions and appetites are significantly greater. Namely, the Saudi backed Tour concluded an agreement with Riyadh Air, the national airline of Saudi Arabia. The new CEO of LIV Golf, Scott O'Neill, and Tony Douglas, CEO of Riyadh Air concluded the agreement.
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In an interview with the media, Tony shared his excitement about the new partnership, stressing that it fits in with their values.
LIV executives are also thrilled with this partnership, believing that it can lead them in the right direction.
"We are incredibly excited to partner with LIV Golf, a league that is transforming the sport of golf with its exciting format and commitment to growing the game globally," said Tony Douglas, CEO of Riyadh Air. "This partnership aligns perfectly with our values of innovation, excellence, and community engagement, and the growth plans for both organizations are hugely positive for the future. Having five legends of the game here today at Riyadh Airport in the presence of our first-ever aircraft and attempting a very special challenge that we will reveal in the coming days, shows our inventive approach to aviation and sport."
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Scott O'Neilreacts
Scott O'Neil, CEO of LIV Golf said that he is proud that LIV Golf can start a partnership with such a partner who is innovative and looks to the future. O'Neil emphasized that this confirms the commitment to delivering the best experience for all fans. This partnership could be beneficial for both parties.
LIV officials have many more projects and ideas in their heads, which they are trying to realize in the coming period. In addition to the previous ones, they made partnerships with popular YouTubers, wanting their voice to be heard on social media.
We'll see if LIV can achieve greater success this season than they have so far.
