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Suzann Pettersen, Solheim Cup captain, launched Vox, an agency for female athletes. The experienced face of the golf scene has always strived to lead women's golf in the right direction, and to be an important figure in the development of this sport.
The 43-year-old golfer born in Oslo has achieved great success in this sport, and now she is starting the project together with five other golfers, also influential in the world of golf.
Pettersen emphasizes the team aspect, stressing that it is important to hear the voice of each of them. Pettersen has a specific approach, as she wants each of them to be equally influential, and to share equally impressive ideas.
Ive taken a lot of the experience from the Solheim, helping facilitate for the players to really perform their best, whatever that may be, because everyones different, Pettersen said, as quoted by City AM.
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But I think its very important that every voice is heard. Voxa comes from Vox, the Latin word for voice. So its the storytelling as well. And I think this is a great time to come into womens sports and kind of disrupt the world a little bit, shake it, stir it."
Suzann Pettersen: I always had this vision of how things could be done differently
Although playing golf is her greatest passion, the Norwegian is aware that at her age she probably can't be that important a factor in the sport, at least when it comes to playing on the golf courses. That's why she wanted to help women's golf in another way. Suzann admits that this project can make a difference in the ecosystem.
Its always been a dream of mine, doing something like this to impact the game even more than just from a playing perspective. This is a world that Ive been living and breathing throughout my career. I have a fair share of experience, good and bad, and I always had this vision of how things could be done differently.
