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The topic of sponsors cyclically returns to the forefront in LIV Golf.
The corporate management of the Teams, imposed on the Captains by the top management of LIV after a first full-optional season, has led to the conclusion of several contracts with sponsors from different sectors.
Obviously, those that attract the attention of industry insiders and enthusiasts are the contracts relating to clothing and equipment.
We have seen at the time that Ping has maintained the contracts in force with the players who have signed with the Saudi League (Oosthuizen and Hatton, to name a few).
We also know that Callaway Golf has followed its brand ambassador Jon Rahm after the announcement of his move to LIV.
Liv Golf, situation
Well, a few days ago the news bounced on social media that the Carlsbad brand has consolidated this bond, becoming an official partner of Legion XII, the Team led by Rahm.
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Callaway Golf is the first major manufacturer to sign a contract in the LIV world, a very heavy decision, also considering the fact that the company is in a turning point in corporate policies.
For someone who enters the field, there are also those who leave.
This is the case of Taylor Made, which at the end of last year ended a historic bond, the one that tied it to Dustin Johnson.
After eighteen years of a fruitful collaboration, the parties have gone their separate ways, and now Johnson is a free agent, so much so that in Riyadh, the first event of the LIV season, he wore a cap that bore the logo of his 4Aces GC.
Even at an institutional level, LIV has concluded several commercial agreements (you can find them here), another sign that shows how times have changed and the Saudi League has earned its place on the stage of professional golf.
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The rules of golf are relatively complicated compared to other sports because they are played outdoors, close to nature and animals. Respecting the rules is a basic element in the game of golf, which, almost always based on self-control and the free conscience of the players, often sees distorted results, sometimes consciously, but often unconsciously or through carelessness, due to the non-observance by many players of the rules of the game. In addition to the rules, golf adheres to a code of conduct, known as etiquette, which generally means playing the game with due respect for the golf course and other players. Etiquette is an essential component of this sport.
