AEWs move to Prime Video for pay-per-view events wasnt just a big dealit was the right deal. With Revolution, Dynasty, Double or Nothing, All In, Forbidden Door, All Out, WrestleDream, Full Gear, and Worlds End now available through Amazons streaming giant, AEW has positioned itself on a platform that makes more sense for wrestling than Max (formerly HBO Max) ever could.
The numbers alone tell the story. As of early 2025, Prime Video boasts a global subscriber base of 220 million, nearly double that of Max, which sits at 110.5 million. Thats not just a slight edgeits total domination in reach. More subscribers mean more potential viewers, and for a wrestling company that thrives on building its fanbase, AEW landed exactly where it needed to be.
Prime Video isnt just biggerits built for live sports in a way Max isnt. While Max has been working to establish itself as a home for entertainment, Amazon has already been investing heavily in sports broadcasting. The platform streams Thursday Night Football, NBA, NHL, UEFA Champions League, and Premier Boxing Champions, making it a natural fit for AEWs brand of high-energy, live-action storytelling.
Unlike Max, which focuses more on scripted content and on-demand programming, Prime Video thrives in the live event space, something AEW absolutely needs for its pay-per-view model. The ease of purchase, built-in infrastructure for streaming sports, and massive subscriber base all give AEW a better shot at growing its audience without forcing fans to jump through hoops.
This isnt just about streaming convenienceits about accessibility and long-term growth. AEW chose a platform that already knows how to market and distribute live sports, and with nearly twice the reach of Max, its the best possible place for AEW to thrive.
Does AEW belong on Prime Video, or do you think another platform would have been a better fit? Please share your thoughts and feedback in the comment section below.
