https://www.ringsidenews.com/2025/03/05/wwe-evolve-results-march-5-2025/WWEs new EVOLVE show officially launched on March 5, and while the spotlight is on NXT talent and rising stars, the real power players behind the brand are working off-camera.
For those wondering whos actually calling the shots, the answer is a trio of major wrestling mindsJeremy Borash, Gabe Sapolsky, and Shawn Michaels. These three are steering the creative vision for EVOLVE, setting the tone for what could be a vital developmental pipeline for WWEs future stars.
Borash has a deep history in wrestling production, dating back to his time with WCW and TNA, while Sapolsky is best known as the mastermind behind the original EVOLVE promotion and his influential work in ROH. And then theres Michaels, who has already reshaped NXTs identity under WWEs new regime. Together, theyre crafting a unique identity for EVOLVE, ensuring it becomes more than just another developmental brand.
On-screen, Ava (The Rocks daughter) has been positioned as the face of EVOLVEs authority, much like her role as NXTs General Manager. In the premiere episode, Shawn Michaels essentially handed her the reins, telling her, Youre the boss, as she teased major plans for next week.
While Ava will be running the show in storyline, its Borash, Sapolsky, and Michaels who are pulling the strings behind the scenes. The belief within WWE is that Ava will continue playing the Mayor/GM figure on-screen, while the real decision-making is left to the creative minds shaping the brand.
With WWE EVOLVE airing on Tubi, its an entirely new experiment for WWEs developmental system, and itll be interesting to see how much influence Borash, Sapolsky, and Michaels have as the show progresses.
What do you think about WWEs EVOLVE brand so far? Did you get a chance to peep it yet? Please share your thoughts and feedback in the comment section below.
