LIV Golf continues with great moves, eager to start a brighter future. The Saudi-backed Tour wants to take over the throne held by the PGA Tour, aware that for such a feat, they must be creative, innovative, and arouse a reaction among fans.
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LIV officials confirmed today that they have signed a multi-year exclusive broadcast contract with streaming platform DAZN, which will broadcast their events outside the US. Arriving on the golf scene, the controversial Tour failed to achieve such important partnerships with TV companies, focusing on YouTube.
However, aware that they were not recording the growth they expected, it was clear to them that they had to do something in this field.
A few months ago, LIV officials made an agreement with Fox Sports regarding the US events, and now they have taken a step further, aiming to establish this story even more strongly.
The new CEO of LIV, Scott O'Neil reacted to the latest news, visibly delighted with this partnership.
DAZN is a well-known TV company that really does its job the right way.
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DAZNs cutting-edge technology and unparalleled scale give LIV Golf a significant platform to engage a truly global audience, said LIV Golf CEO Scott ONeil.
Scott ONeil's reaction to FOX partnership
At the beginning of last month, Scott also expressed optimism about the deal with FOX Sports, although he did not talk about next steps like this. However, he stressed at the time that this story could bring a huge rise, considering it a new phase of this project.
"We are thrilled to partner with FOX Sports, one of the preeminent broadcast networks in the world," said Scott O'Neil.
"LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation's premier sports leagues and conferences."
