WWEs massive deal with Netflix is already paying off in a big way, as the streaming giant has officially sold out its advertising inventory for the remainder of Raws season.
According to John Ourand of PUCK News, the demand for ad spots during Raw has been through the roof, with Netflix confirming that all available title sponsorship slots are gone. This move signals that Raws debut on the platform is performing exactly as Netflix executives expected, proving that WWEs presence on the service was a major win.
Netflixs data reportedly shows that Raw is averaging a little over 3 million households globally since its debut, following a massive 4.9 million household viewership for the January 6 premiere. While those numbers have dipped slightly, the steady performance and sold-out ad slots indicate a strong future for Raw on Netflix.
With WrestleMania 41 fast approaching on April 19-20 at Allegiant Stadium in Las Vegas, WWEs global reach on Netflix will only grow. Fans in numerous international markets will get to stream WrestleMania and future WWE PLEs exclusively on the platform, making this one of the biggest content shifts in WWE history.
Is WWEs move to Netflix the best thing to happen for the companys global expansion, or do you think traditional TV was the better fit? Please share your thoughts and feedback in the comment section below.
