Two months ago, LIV Golf announced the finalization of the agreement with Rick Shiels Media, the agency of the man who is considered the most followed golf content creator in the world.
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Through this relationship. Rick Shiels has become an ambassador for the Saudi League, with the aim of offering his followers priority access to the LIV world, the teams, the players and the courses on which the Invitationals are played.
The Duels, results
In the meantime, as we know, the PGA Tour, on the occasion of The Players Championship, has launched an event dedicated to those who have now assumed a fundamental role also in the world of professional.
The content creators faced each other in the Creator Classic, a tournament played on the length of nine holes of the Sawgrass course, and with a playoff played on the iconic 17th hole.
Given these premises, it was inevitable that LIVwould study a "countermove" to respond to the PGA Tour's initiative, also relying, obviously, on Rick Shiels.
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And so, yesterday, LIVannounced that The Duels: Miami will be held at the Invitational that will be held from April 4 to 6 at Trump National Doral, the fifth stop of the season.
On Saturday, April 5, six players from the Saudi League and six content creators, forming six mixed couples, will compete over nine holes with a scramble formula.
The couples are these:
Sergio Garcia George Bryan
Bubba Watson Luke Kwon
Joaquin Niemann Rick Shiels
Phil Mickelson Grant Horvat
Dustin Johnson Wesley Bryant
Cameron Smith Fat Perez
The challenge will be broadcast exclusively on Grant Horvats YouTube channel.
It is clear that the synergy between professional golf and YouTubers brings great benefits both to golf (immediate access to already loyal audiences) and to creators (suddenly catapulted into the golden world of pro golf). And this is all about it this event with creator in Liv.
