AEWs biggest show of the year just got pushed upliterally. All Elite Wrestling has officially moved the start time of their All In: Texas event after WWE dropped the hammer with a major counterprogramming move.
Originally scheduled to go live at 8 PM ET on Saturday, July 12, 2025, AEW All In: Texas will now kick off at 3 PM ET / 2 PM local time in Arlington, Texas. The Dallas Morning News broke the story, confirming that WWEs Saturday Nights Main Event airing at 8 PM ET on Peacock forced AEW to pivot.
This move by WWE is straight-up bold. Their decision to go head-to-head with AEWs biggest show at the exact same time sent a clear messageand AEW heard it loud and clear. Now theyre scrambling to avoid the clash altogether. With AEW All In being the first pay-per-view the companys ever run in Texas, at the massive Globe Life Field no less, this isnt just any eventits a statement. But WWEs counter punch came fast.
This isnt the first time WWE has pulled something like this. Last year, WWE ran a live event in the same city as AEWs Worlds End pay-per-view. Now theyve locked in another shotthis time, with Saturday Nights Main Event airing at prime time, the exact window AEW originally aimed for.
AEW fans will still get a packed week of action in Texas. On top of All In: Texas on July 12, theyre running AEW Dynamite live from the Curtis Culwell Center on Wednesday, July 9, followed by AEW Collision on Thursday, July 10. AEW also confirmed that tickets are on sale now, including premium All Elite Experience VIP packages that come with premier seating in either ringside or lower bowl seats, meet and greets with AEW stars, pre-show photo opportunities, crowd-free shopping, a dedicated VIP Concierge representative and more.
What should have been a major evening pay-per-view moment for AEW now gets slotted in the early afternoon just to avoid a fight. Thats not just counterprogrammingthats a straight-up flex from WWE.
WWEs move raises real questions about how far this rivalry will go. Is WWE trying to stomp out AEWs momentum, or are they just giving fans more content to choose from? Either way, fans are the ones caught in the crossfire.
Which event are you watching liveAEW All In: Texas at 3 PM or WWEs Saturday Nights Main Event at 8 PM? Drop your thoughts in the comments and let us know whos got your attention this summer.
