Coming onto the golf scene, LIV Golf decided to absolutely change this sport, and show that golf can evolve and adapt to trends. Although they clearly succeeded in such an intention, the general impression is that the leaders of LIV did not achieve their goals.
In addition, the statements of Brooks Koepka, who admitted that he expected greater progress of this controversial Tour, speak best. However, even though his views seemed negative, the experienced golfer pointed out that this story is progressing, with optimism that they are going in the right direction.
"I think we all hoped it would have been a little bit further along, and that's no secret," Koepka said.
"No matter where you're at, you always hope everything is further along. But they're making progress, and it seems to be going in the right direction."
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Scott O'Neil's views
The arrival of the new LIV Golf CEO, Scott O'Neil, represents a revolutionary moment in the history of this competition, considering that after coming to this position a few months ago, O'Neil immediately made moves to help LIV progress. And indeed, he succeeded in that.
The former president of Madison Square Garden Sports is convinced that this story will have a positive epilogue, making a comparison between LIV and F1.
Scott has serious ambitions, and it seems as if he is ready to make various moves to reach the top.
"There's a place for LIV Golf in the world," O'Neil said.
"That's one thing I've 100 percent committed to. I think the notion of being the F1 of golf is real. It's 100 percent real. Auto racing is a really interesting analogy because in the U.S. you've got NASCAR and you've got the [IndyCar] Series, and then you've got F1, and they all work pretty well together."
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O'Neil said he sees this league in a unique way, but believes it will be a story with the best golfers in one place. He was not forgetting to put the emphasis on the merger, saying he wants to see the players from both Tour together but is not sure if it will be in a nice or a neat bow.
The most important thing for him is that the league is progressing as they expected, and it seems that their ratings are increasing month by month. Scott did not forget to emphasize that LIV is a global sports league, which has been the primary goal of the leaders of this Tour since day one.
