Mark Henry is back in business with WWEbut dont call it a Legends deal.
The WWE Hall of Famer revealed during his UK DJ tour with Sweet Chin Disco that hes officially signed a nostalgia contract with WWE, marking his return to the company in a behind-the-scenes way. But according to Henry, this isnt your typical WWE arrangement.
Speaking to Ghost Bandit, Henry explained the big difference between a nostalgia deal and a Legends contract. A legacy [Legends] deal is you go and do things when they want you to and you represent WWE. Youre doing ads, you can do stuff. Im Mark Henry, if Im going to do ads, Im gonna do them for myself. They come with a different pay.
Instead, Henry opted for a nostalgia dealfocused more on licensing than appearances. What Im doing with a nostalgia deal is WWE has relationships with Mattel and 2K, where they make the video games Thats what that WWE deal entails. The right to use my name and likeness because I own it. They cant use that without my permission because then they would be liable and I would sue them for monies for using whats mine.
The decision wasnt just about protecting his brandit was about legacy. Henry shared that the move also helps create a pathway for his kids to follow in his footsteps. Im happy to do it because I have a son that is going to be wrestling, maybe my daughter now I wanted to open the door and create another relationship so they could go in there and do well.
His son, Jacob Henry, officially signed with WWE in summer 2024. Meanwhile, his daughter Joanna is also putting in the work, finishing fifth in her high school state wrestling championships earlier this year.
Mark Henrys nostalgia deal keeps his legacy intact while setting the stage for the next generation of the Henry family to leave their mark.
What do you think about Mark Henrys approach? Should more legends protect their names this way? Drop your thoughts in the comments and let us know how you feel about the Worlds Strongest Family making moves.
