Cody Rhodes just locked in another major winand it didnt happen in the wrestling ring.
According to a new report from Fightful Select on April 7, 2025, Rhodes has officially extended his partnership with Wheatley American Vodka, nearly a year after he first announced the deal. Cody Rhodes and Wheatley Vodka have agreed to extend their partnership, Sean Ross Sapp reported, adding that the deal will continue for years to come in what was referred to as a huge partnership extension.
The collaboration was originally revealed in March 2024, when Rhodes showed off his newly wrapped tour bus featuring bold branding from Wheatley Vodka and called the news a lil something weve been working on. But this extension means the business relationship is now bigger than everespecially in the eyes of the vodka companys home base.
Those weve spoken to here in Kentucky near Wheatley say that the partnership was a big one for the company, the report added, signaling that Codys star power has made a real business impact beyond the wrestling world.
And fans of Rhodes off-screen projects are in for more content, too. Also Codys talk series What Do You Wanna Talk About? will return with a fresh lineup of episodes connected to the extended deal. Season one featured R-Truth, LA Knight, Bayley, Miz, Bianca Belair, and Randy Ortonand theres more on the way.
Also worth noting: that Wheatley-wrapped bus? Its not going anywhere. Codys bus is also wrapped with the Wheatley van, which were told to expect to continue, the report stated.
Between his main event status in WWE and his growing outside ventures, Cody Rhodes continues to build an empire on his own termsand its paying off big time.
What do you think about Cody's long-term deal with Wheatley Vodka? Does this prove he's becoming WWEs next crossover megastar? Please share your thoughts and feedback in the comment section below.
