WWE just took its obsession with branding to a whole new leveland this time, its got nothing to do with body slams or belts.
According to a new filing with the United States Patent & Trademark Office on April 9, 2025, WWE has officially applied to trademark the term SNACKDOWNand its all food, no finishers.
Filed under serial number 99129616, the application is stacked like a dessert buffet. The goods listed include just about everything youd want at a cheat-day feast: Candy bars; ice cream sandwiches; bakery desserts; pizza; frozen flavored waters; cookies and crackers; hot chocolate; frozen confections; popcorn; noodles; chocolate; candy and more.
Yes, WWE is trademarking the name SnackDown for use with cakes, cookies, pastries, candies, popcorn, pretzel chips, donuts, frozen yogurt-based snack foods, and even kits for making ice cream.
If youre wondering where this wild left turn into the food world came from, it actually lines up with WWEs SnackDown food bar at their Stamford HQ, which opened in 2023. WWE has also promoted the name through its partnership with Drumstick ice cream cones.
The trademark covers retail and wholesale distribution and consumption on or off the premises, so dont be shocked if WWE-branded ice cream sandwiches or SnackDown popcorn pop up in grocery stores one day soon. With WWEs expanding business movesmerging sports entertainment with lifestyle brandsits clear theyre not just about Pay-Per-Views anymore. Theyre about pay-per-bites.
Would you try WWEs Snack Down snacks if they hit store shelves? Should WWE stick to suplexes or expand into sweets? Please share your thoughts and feedback in the comment section below.
