eth Rollins isnt sugarcoating his thoughts on influencers stepping into the WWE ringespecially when it comes to someone like Logan Paul.
During an interview on Outta Pocket with Robert Griffin III, Rollins admitted hes torn about the rise of non-wrestlers taking up space on the roster. I have mixed feelings on it. I think there is a place for it, Rollins said. Wrestling is still not the most mainstream thing in the world, and I still think there is a bit of an audience that discredits what we do.
That said, Rollins also acknowledged the upside. Any time you can bring more eyes to the business, its very helpful. Especially Logan and some of these streamers, they bring younger eyes to the business. They bring kids to the business. Thats our bread and butter, he continued. Families, kidsthose are the people where you hook them when theyre young and they are fans for life.
But Rollins wasnt shy about pointing out the cost. There is some use to them. It comes at a price and a trade off because there are only so many spots available, he explained. When you have someone like Logan Paul and youre going to pay him a lot of money, is that worth it to you for what its going to bring in, his audience, compared to what youre going to lose in time, equity, and energy into say a prospect?
Still, Rollins was clear that Logan Paul isnt the same as others who come and go. Logan is different, he said. And when you have a Travis Scott or IShowSpeed, theyre doing one-offs or little bitsif that adds to the mainstream attention, its totally fine.
Rollins laid it out straight: theres value in influencersbut only if WWE strikes the right balance between mainstream appeal and long-term investment in real talent.
Do you agree with Seth Rollins? Should WWE keep investing in influencers like Logan Paul, or is it time to focus more on rising stars? Please share your thoughts and feedback in the comment section below.
